Hexmark vs Geod
Geod models overlap across a list of locations you upload. Hexmark connects to your live customer records, runs on a definition of a customer you wrote, and answers whether the state lets you operate at all.
Georgia, graded per question with the statute quoted and linked. Geod has no equivalent, and for a clinical operator this is the difference between a market and a lease with a compliance problem.
What Geod sells
- Overlap modeling across a network of locations you upload, priced by how many you run.
- Published pricing, a free trial, and no per-user charge.
- A methodology page in the top-level navigation.
Where we are different
Where the customer data comes from
Geod works from locations you upload. Hexmark connects to your customer records and refreshes them, so you are looking at what your systems say today, not at a spreadsheet somebody exported last quarter.
Who defines the market
Hexmark's market definition is yours: sex, age bands, an income bar as a multiple of the metro median, and nine more census dimensions, compiled to the same expression on the map and in the report. That definition is the thing the whole product is keyed on.
The operating rules
Nobody else in this category carries a state-by-state brief on whether a nurse can place an IV under protocol or whether a medical director is required, with the statute quoted. For a healthcare operator that fact sometimes decides the market before the demand number matters.
What it comes down to
Overlap is one input to a site decision. Hexmark answers the other three: who your customers are, where they already come from, and whether you can trade there.
Questions
Why does Hexmark price on seats when Geod prices on locations?
Because the people who need to look at the map should never need a purchase order. Four seats are included and every viewer after that is free, so the CFO, the broker and the operating partner are all in the room without anyone counting locations. Pricing by location count makes growth a billing conversation.
Claims on this page checked 2026-09-08.
Bring an address you're weighing.
Thirty minutes on a market you care about, with your own definition of a customer.