Where should we open next?
Med spa groups now average nine locations, up from six in 2022, and most site decisions still come down to a broker's demographic sheet and a feeling about the trade area.
Where do we open next?
Your definition, not a generic stand-in for wealth. Set the age window and the income bar your treatments sell against, then read the count for any address in the country.
Where are our customers now?
Your own customers on the map, with a line from each location to the areas it pulls from. Whether a new site eats an old one stops being an argument someone wins at an offsite.
Who competes with us here?
Med spas and aesthetic medicine count as one set and IV hydration as another, so a market that's packed with one and wide open on the other doesn't read as a single number.
What rules apply in this state?
Practice authority, whether you need a medical director, and how much of it changes the moment you cross a state line. Every answer carries its statute and the date we checked it.
What the state rules cover
Graded per market, with the statute quoted, linked, and dated. Anything we haven’t confirmed shows as unconfirmed, and the grade is marked provisional when an open question could still move it.
- Nurse practitioner practice authority
- Medical director required
- Good-faith exam by telehealth
- Permitted by right in commercial zoning
- Typical permit-to-open time
Who we count as a competitor
Counted separately, because a market that’s crowded with one and empty of the other is two different deals. Closed locations are dropped, and a place that belongs in both gets flagged rather than double-counted quietly.
- Med spas
- IV hydration
Read the count as a floor. Where it comes from, and where it falls short, is on the methodology page.
Bring an address you're weighing.
Thirty minutes on a market you care about, with your own definition of a customer.